Category Archives: Branding & Headshots

November 24, 2025

Capturing the Essence: A Branding Photography Session with Customer Signal’s Shalima Bhalla in Basking Ridge, NJ

Are you looking to elevate your personal brand and make a lasting impression? In today’s digital landscape, professional imagery is more crucial than ever for connecting with your audience and showcasing your unique story. We recently had the pleasure of working with the brilliant Shalima, the mind behind the insightful YouTube channel, Customer Signal, for a custom headshot and branding photography session right here in Basking Ridge, NJ.

A true thought leader, Shalima is exploring how companies are redefining their connection with people through data, design, and empathy. Her YouTube channel, Customer Signal (www.youtube.com/@customersignal), features captivating conversations with industry leaders, delving into diverse topics from AI in banking to creativity in retail. These discussions are all about uncovering the crucial signals behind loyalty, trust, and innovation.

Our goal for Shalima’s branding session was to capture the multifaceted nature of her expertise and personality. We believe that authentic branding goes beyond just a professional headshot; it tells a story. During her custom session in Basking Ridge, NJ, we focused on creating a diverse portfolio of images. They truly showcase the many sides of Shalima – from her analytical prowess to her engaging communication style.

Why Professional Branding Photography Matters

Boost Your Online Presence: High-quality images significantly increase engagement on your website and social media, making you more discoverable to potential clients.
Establish Credibility & Trust: Professional photos communicate expertise and reliability, building trust with your audience before you even speak a word.
Tell Your Unique Story: Your brand is more than just a logo; it’s your personality, your passion, and your purpose. A custom branding session helps visually articulate that story.
Attract Your Ideal Client: When your visuals resonate with your target audience, you attract clients who are a perfect fit for your services.

I had an incredible time collaborating with Shalima and am thrilled with the variety of images we captured. They truly reflect her intelligence, warmth, and the impactful work she does with Customer Signal. Shalima discusses AI and how it is impacting people and businesses and is so relevant in our current climate!

These are some of the amazing images we captured at Shalima’s Branding Shoot!

Are you ready to elevate your brand with stunning photography?

If you’re a business owner, speaker, or entrepreneur in Basking Ridge, NJ, or the surrounding areas, and you’re ready to invest in your personal brand, we invite you to connect with us. Let’s create a custom photography experience that captures your unique essence and helps you attract your ideal clients.

September 29, 2025

Rory McQuillan

Premier Detailing

Scotch Plains, NJ

Branding Photography for Premier Detailing in Scotch Plains

As a photographer, I always love getting to know the businesses and people behind my branding shoots. Recently, I had the pleasure of photographing Premier Detailing, a luxury car detailing and customization company in Scotch Plains owned by Rory McQuillan.

Premier Detailing isn’t just about making cars look good—it’s about preserving them. Rory and his team use the highest quality products to ensure vehicles are not only shining on the outside but also protected from the elements. From high-end detailing services to customization options, their work speaks to car owners who want only the best for their investment.

A Small-World Connection with the McQuillan Family

As I learned more about Rory, I couldn’t help but wonder if he was related to a McQuillan I already knew—my cousin’s husband. To my surprise, they turned out to be first cousins! What a small world connection, right here in Scotch Plains.

Capturing the Premier Detailing Brand Through Photography

For this branding shoot, my goal was to highlight the professionalism, craftsmanship, and attention to detail that Premier Detailing luxury car detailing in Scotch Plains is known for. Whether photographing Rory’s Team in action, capturing the shine on a freshly detailed car, or showcasing the shop itself, I wanted their brand story to shine through in every image.

What Sets Premier Detailing Apart?

Sure, Premier Detailing can restore your vehicle’s exterior and interior better than factory with surgical precision. They can do vinyl wraps and tints, but have you heard about Ceramic Coating for your vehicle? Well Premier Detailing is the ONLY installers in Union County, New Jersey, to offer federally compliant Ceramic Coating insurance. If you purchase a Ceramic Coating with them you will receive a federally backed insurance card. It will have a unique code and number to file a claim. That card will have up to $5,000 in claims available and is active for up to 9 Years. No deductibles or out of pocket fees! Win-win!

Why Branding Photography Matters for Local Businesses

High-quality branding photography is an essential investment for local businesses like Premier Detailing. Just as they believe in using top-tier products to protect and enhance cars, I believe in creating professional imagery that builds trust, conveys value, and strengthens a company’s brand presence—both online and in print.

Book Your Branding Photography Session in Scotch Plains

If you’re a local business owner in Scotch Plains looking to elevate your brand with professional photography, I’d love to help you create images that reflect the heart of your business.

March 25, 2025

As a high-end photographer, I specialize in creating professional headshots in Scotch Plains that not only make you look your best but also give you a competitive edge in today’s business world. Headshots can help you elevate your career to the next level or position. Whether you’re an entrepreneur, job seeker, or someone looking to make a lasting impression in your industry, a high-quality headshot can help elevate your career. And it can attract potential clients, and increase your chances of landing that dream job.

Here are the top 5 ways a professional headshot can elevate you, your business, and your career:

1. Professional Headshots Can Establish a Strong First Impression

In today’s digital age, your headshot often serves as the first point of contact with potential clients, employers, or business partners. Whether it’s on your LinkedIn profile, business website, or marketing materials, your image communicates a lot about who you are before you even say a word. A professional headshot helps you stand out in a crowded market and instantly portrays confidence, professionalism, and approachability.

When it comes to attracting high-paying clients in Scotch Plains and surrounding areas, a professional headshot should reflect the caliber of your services. A well-lit, expertly captured photo can build trust and make you more memorable, increasing the likelihood that a potential client or employer will engage with you.

2. Different Backdrop Colors Can Communicate Different Messages

One of the key elements that can make a professional headshot stand out is the backdrop. The color of your backdrop not only enhances the overall aesthetic of the photograph but can also evoke certain emotions and perceptions. Here’s how the different backdrop colors can affect your image and help elevate your career:

Pink: A soft pink background can convey warmth, friendliness, and approachability. It’s a great option for professionals in industries such as fashion, wellness, or beauty, where a nurturing and inviting vibe is important.

Grey: A grey background communicates neutrality, sophistication, and professionalism. It works well for corporate professionals, consultants, or anyone in a leadership role who wants to exude confidence without being overly aggressive.

White: A white backdrop provides a clean, crisp, and timeless look that conveys professionalism and clarity. It’s ideal for headshots in industries like law, finance, or education, where simplicity and trustworthiness are key.

Almond: An almond or warm-toned backdrop gives your headshot a sophisticated and approachable feel. It’s a great choice for creative professionals or business owners who want to show warmth while still maintaining an air of professionalism.

Choosing the right backdrop color can create the perfect atmosphere for your brand and influence how others perceive you. Check out more of my headshots here.

3. Professional Headshots Build Credibility

In a competitive marketplace, credibility is crucial. When you’re marketing yourself—whether you’re an entrepreneur or a job seeker—a professional headshot can help establish you as an expert in your field. A high-end headshot shows that you take your business seriously, value quality, and are willing to invest in yourself. This investment in your appearance is a reflection of the professionalism you bring to your business and your work.

4. Attract High-Paying Clients and Business Opportunities

If you’re a business owner or entrepreneur in Scotch Plains or the surrounding areas, you know that attracting high-paying clients requires more than just great service. It requires a strong brand presence. Your headshot plays a significant role in shaping that presence. By showcasing your expertise with a polished, high-quality image, you increase the likelihood of attracting clients who value professionalism and are willing to pay for premium services.

When you invest in a top-tier headshot, you’re positioning yourself to connect with clients who value quality. They are willing to pay a premium for your services. This not only boosts your brand but also enhances your business reputation.

Small Business owners and Entrepreneurs may want to consider a Branding Shoot where you can have multiple looks and locations that truly reflect and represent you and your Brand!

5. Headshots Can Enhance Your Job Search and Networking Efforts

Whether you’re actively job hunting or networking in your industry, a professional headshot is essential. Hiring managers and potential clients often search for candidates and business professionals on platforms like LinkedIn. Having a standout headshot increases your chances of getting noticed. And it helps you make a positive first impression. A high-quality, professional headshot can set you apart from other candidates or competitors and make you more memorable.

It also shows potential employers or clients that you are serious about your career. It tells them you are willing to present yourself in the best light possible. This effort can be the difference between landing a job or securing a new client.

Why Choose a High-End Headshot Photographer

When you choose to invest in a professional headshot, work with someone who understands the importance of quality. As a high-end photographer in Scotch Plains, I specialize in capturing headshots that make you look polished, approachable, and ready to succeed in your industry. With personalized sessions and the option to choose from a variety of backdrop colors we work together to create images that truly reflect your brand.

So, when was the last time YOU had your headshot taken? Well, don’t you think it’s time to make that investment? If so, reach out to me and we can start planning your very own custom headshot session!

February 22, 2025

NJ Headshot Photography Event

Make a Lasting First Impression: Professional Headshot Event in Scotch Plains, NJ

We’ve all heard the saying, “You never get a second chance to make a first impression.” In today’s fast-paced world, your first impression is often made online. Whether it’s on LinkedIn, your business website, or social media, your headshot is the first thing potential clients, employers, or collaborators see when they look at you. A polished, professional image speaks volumes and sets the tone for how you’re perceived.

That’s why I’m excited to announce my Promotional Headshot Event on March 7th—an opportunity for you to invest in yourself and make that unforgettable first impression.

Details of the Event:

Date: March 7th, 2025
Location: Joan Marie Photography, 1589 E 2nd Street, Scotch Plains, NJ 07076
Price: $390 ($150 deposit is due at time of booking)
MUST PRE-BOOK using the link or form below

Why a Professional Headshot is Important

A high-quality headshot does more than just show what you look like. It conveys confidence, professionalism, and the kind of dedication that potential clients or employers want to see. Your headshot is the visual representation of your brand, and in many cases, it’s the first impression you give to the world. Whether you’re an entrepreneur, a job seeker, or a professional looking to elevate your online presence, a professional headshot can make all the difference in how you’re perceived.

Additionally, investing in a professional headshot is a powerful statement—one that says you take your work seriously and are committed to presenting yourself in the best possible light. And guess what? When you invest in yourself, others are more likely to invest in you too. Your headshot shows that you value yourself and your work, which encourages others to do the same.

A Tax Write-Off? Yes, You Heard Right!

And did you know that your professional headshot could be a tax write-off? For many professionals, entrepreneurs, and small business owners, the cost of updating your headshot is considered a legitimate business expense. This means that you can deduct the cost of your session when filing your taxes—an added bonus for investing in your image! Of course, always consult your tax professional for specifics. But many clients find this a great perk of updating their professional photo.

Book Your Session

So don’t miss out on this opportunity to elevate your personal brand, make a powerful first impression, and give your professional image a much-needed boost. My Promotional Headshot Event on March 7th offers a chance to get a polished, professional headshot that will help you stand out and make that lasting first impression.

If you would like to see samples of my headshot work, click here.

How to Book: Availability is limited, so be sure to reserve your spot today! Fill out the form below or click here.

Contact Info: For more details, please email me at info@joanmariephotography.com or call 908.312.1788.

July 18, 2024

In the world of professional photography, headshots play a crucial role in establishing a strong personal brand and making a lasting impression. Recently, I had the pleasure of working with a diverse range of clients who wanted to step away from traditional headshot norms and embrace bold, colorful backdrops to reflect their vibrant personalities. In this post, I’ll delve into the creative process behind these unique headshot sessions and explore the impact of using colorful backgrounds to make a statement.

Embracing Colorful Backdrops for Personal Branding

Each headshot session begins with a consultation where I work closely with clients to understand their brand, personality, and the message they wanted to convey through their headshots. It was exciting to see individuals who were eager to break away from the typical neutral backgrounds and embrace the power of color to showcase their unique style and energy.

The Impact of Color on Visual Communication

One of the key advantages of using bold and colorful backdrops is the ability to instantly grab attention and create a memorable visual impact. Whether it was a striking red backdrop to convey power and confidence or a lively blue backdrop to exude calm and trustworthiness, each color choice played a significant role in shaping the overall mood and tone of the headshots.

Creative Expression and Customization

Moreover, the use of bold and colorful backdrops allows for greater creative expression and customization. By carefully selecting backgrounds that complemented the client’s skin tone, outfit, and overall aesthetic, I was able to create headshots that felt authentic, engaging, and visually stunning.

Personalized Branding Through Vibrant Headshots

Throughout the sessions, I encouraged clients to embrace their individuality and express themselves freely in front of the camera. The colorful backdrops served as a dynamic canvas for clients to showcase their personality, passion, and unique sense of style, resulting in headshots that felt truly personalized and impactful.

Neutral is still GREAT!

While we introduced color for some of our headshots, we also included a couple of neutral and classic colors, which also came out great! Grey and beige are 2 timeless and classic colors to use for professional headshots. And I am REALLY happy I tried a shot out on my Studio wall because the color photographed as the perfect greige that I will FOR SURE be using in future shoots!

In conclusion, the recent headshot sessions embracing color in headshots were a testament to the power of creative expression and individuality in professional photography. By stepping outside the traditional boundaries of headshot photography and embracing vibrant colors and bold backgrounds, clients were able to make a bold statement and stand out in a crowded digital landscape.

If you’re looking to elevate your personal brand and make a lasting impression with headshots that reflect your vibrant personality, consider exploring the world of bold and colorful backdrops. Contact me today to schedule your own headshot session and let’s capture your unique essence in a truly memorable way.

BOOK NOW!

June 19, 2024

Shots, shots, shots! … Headshots, of course!

Professional Headshot Sessions in Scotch Plains, NJ: A Fun Ride through Recent Sessions

Hey there! Grab a seat and let me take you on a whirlwind tour of my recent professional headshot sessions in Scotch Plains, NJ. From corporate climbers to aspiring actors, it’s been a blast capturing the essence of each unique personality that walks through my studio doors.

The Conversational Click

Picture this: a serious discussion about career aspirations interrupted by my sudden “wait, that lighting is perfect!” moment. Yes, my clients have learned to expect my random bursts of photographic enthusiasm. But hey, it’s all part of the magic of creating that perfect headshot.

Lighting Shenanigans

Let’s talk about lighting – the unsung hero of every good photograph. There’s a fine line between “professional glow” and “alien abduction.” Thankfully, we’ve managed to steer clear of the latter (mostly). It’s all about finding that sweet spot where your confidence shines brighter than any studio light can.

Expressions Galore

Ever tried to coax a natural smile out of someone who’s had too much coffee? Trust me, it’s an art form. From the classic “smolder” to the “I’m approachable but not too approachable” vibe, we’ve nailed them all. And yes, I’ve seen the full spectrum of eyebrow raises – from “I’m intrigued” to “Did you just say what I think you said?”

Diverse Tales, Shared Laughs

Seriously though, the best part of these sessions is the stories. I’ve had CEOs plotting world domination (in a good way, of course) and budding actors channeling their inner Meryl Streep. Each click of the shutter captures a snippet of their journey, and I’m just here for the ride – camera in hand and ready for whatever expression comes next.

Looking Ahead (Literally and Figuratively)

As I reflect on these sessions, I can’t help but grin at the memories we’ve created together. Scotch Plains, you’ve been an awesome backdrop to this photographic rollercoaster. And to my clients – thank you for trusting me to freeze-frame your brilliance, quirks, and everything in between.

So, whether you’re gearing up for that big career move or just want a killer LinkedIn profile pic (because who doesn’t?), let’s make some magic happen. Get in touch, and let’s capture your essence – with a side of laughter and maybe a few eyebrow raises thrown in for good measure.

You can see more of my headshot work here!

Ready to shine in front of the lens? Contact me today and let’s create headshots that are as unique as you are.

May 1, 2024

photo of neon sign displaying the company name, M Pilates + Yoga NJ

LEANNE KACSUR

M PILATES + YOGA

GARWOOD, NJ

Capturing the Essence of Wellness: A Branding Photography Shoot for M Pilates + Yoga Studio

As a photographer, I often find myself in diverse settings, each presenting its own unique charm and challenge. Recently, I had the pleasure of collaborating with M Pilates + Yoga Studio. This journey was not just about capturing images; it was about telling a story of wellness, strength, and community.

Before diving into the shoot, I engaged in extensive discussions with the Leanne at M Pilates + Yoga. Understanding their brand identity, values, and vision was paramount in crafting the narrative we wanted to convey through the visuals. So we brainstormed ideas, explored themes, and planned to ensure the photos would authentically represent the studio’s ethos.

Behind the Lens

So, on the day of the shoot, the studio buzzed with energy and enthusiasm. From the tranquil ambiance to the dedicated instructors guiding their clients through graceful movements, every aspect of M Pilates + Yoga breathed life into the frames. The focus of this shoot was to get some headshots and some detailed shots of the studios, equipment and inspirational items found throughout the studio.

Bringing the Brand to Life

Throughout the shoot, I focused on highlighting the unique features that set M Pilates apart. Whether it was the state-of-the-art equipment or the welcoming atmosphere, each image was carefully crafted to showcase the studio’s strengths. From close-up shots to wide-angle captures that portrayed the sense of space and serenity, every photograph was a testament to the studio’s commitment to holistic wellness.

Building a Visual Narrative

But as the shoot progressed, a narrative began to emerge – one of vitality, balance, and empowerment. The images spoke not only to the physical benefits of Pilates but also to the mental and emotional well-being it fosters.

The Final Flourish

Finally, after hours of shooting, we wrapped up the session with a sense of accomplishment and excitement. But the journey didn’t end there. Back at my studio, I carefully curated and edited the images, ensuring they aligned seamlessly with M Pilates + Yoga Studio’s brand aesthetic. The final collection was a testament to our collaboration – a vibrant tapestry of images that encapsulated the essence of the studio.

Working with M Pilates + Yoga Studio was not just a professional endeavor; it was a journey of discovery and creativity. And through our collaboration, we succeeded in capturing the heart and soul of the studio, translating its values and spirit into captivating visuals. Lastly, I am grateful for the opportunity to be part of this process and look forward to next quarter’s Branding shoot!

April 30, 2024

Capturing Character: A Month in the Studio

Over the past month, my studio has been buzzing with creativity as I’ve had the pleasure of capturing the essence of numerous individuals through headshot photography. Each session has been a unique journey, a blend of artistry and storytelling, as I endeavor to encapsulate the personality and professionalism of my clients in a single frame.

The Art of Portraiture

In the world of photography, headshots hold a special place. They’re more than just a picture; they’re a visual handshake, a glimpse into the character and competence of the subject. As I prepare for each session, I approach it not just as a technical task but as an opportunity to create something meaningful. From adjusting lighting to directing poses, every aspect is meticulously curated to showcase the best version of my clients.

A Tapestry of Faces

What makes each session truly special is the diversity of faces and stories that grace my studio. From aspiring actors to seasoned professionals, each individual brings their own narrative, their own unique blend of dreams and aspirations.

Through conversation and collaboration, I strive to create an environment where my clients feel comfortable and confident. This allows their true selves to shine through. In these moments of authenticity, magic happens, resulting in headshots that not only capture a likeness but also a spirit.

But my role doesn’t end with the click of the shutter. In post-production, I meticulously fine-tune each image, ensuring that every detail is just right. From color correction to retouching, my goal is to deliver headshots that not only meet but exceed my clients’ expectations.

The Attitude of Gratitude

When I look back on the past month, I’m filled with gratitude for the opportunity to do what I love. Each session has been a reminder of the power of photography to capture moments, memories, and milestones. As I prepare for the month ahead, I do so with renewed passion and purpose, eager to continue telling stories one headshot at a time.

And in the fast-paced world we live in, it’s easy to overlook the significance of a simple headshot. But behind every image lies a wealth of emotion, experience, and identity waiting to be discovered. As I continue on this journey, I’m reminded of the profound privilege it is to be a storyteller, one frame at a time.

April 11, 2024

Local Clark NJ Builder creates custom home with indoor basketball court

BONOMO & SONS

JACK BONOMO

BONOMO & SONS

CLARK, NJ

Custom Home by Bonomo & Sons

I recently met with custom home builder Jack Bonomo of Bonomo & Sons, based out of Clark, NJ for Scotch Plains City Lifestyle. This home was a fully customized residence with no detail left unturned. From an indoor basketball court to home theater, why would you ever want to leave?!

The home itself was absolutely stunning and still in the building phase, but it was easy to imagine the final result, the holidays and family dinners, movie premiers and 1 on 1 matches. This custom home is going to be an absolutely gorgeous residence and the center of many family gatherings in the years to come.

To read the article written by Sue Baldani, click here.

SCOTCH PLAINS CITY LIFESTYLE MAGAZINE | MESSAGE FROM THE PUBLISHER – LYNN HARRIS

Our publication is a community-focused magazine that aims to connect the residents to the people, places and things that make our city special. We are inspired by the unique atmosphere our city has, and we highlight the most positive aspects of living here. From locally owned businesses to inspirational residents, these pages will be your guide.

More City Lifestyle…

April 10, 2024

Grano Pizzeria and Italian Tavern

Antonino LoCascio

Grano Pizzeria and Italian Tavern

Scotch Plains, NJ

I recently had the pleasure of photographing Grano Pizzeria and Italian Tavern, an Italian Restaurant on Park Avenue in Scotch Plains, NJ for Scotch Plains City Lifestyle. We were happily greeted by Nino who is the owner and chef! In addition to getting shots of the interior, he made some dishes for us to photograph as well. And OMG…I even had the opportunity to try out the food he made and it was AMAZING! And I especially loved the pepperoni pizza that had the sweet honey drizzled on it. How have I never had that combination before??? Trust me, you HAVE to try it!

Besides the amazing menu they offer at Grano, they have a really gorgeous bar. It is the perfect place to enjoy a cocktail or share some appy’s with some friends. And although I have not attended yet, Nino occasionally hosts Sunday brunches which look like a blast with music and mimosas! Whoever is running their social media is really good about posting so be sure to follow Grano’s instagram and Chef Nino’s where you can catch him doing lives and sharing some delicious recipes!

So if you are looking for an amazing Italian restaurant in Scotch Plains, look no further! Grano has it all, and it is absolutely mouth watering delicioso!

To read the article, click here.